Our Story
## Before
In early 2023, I was deep in the trenches of a regulated-industry workflow. The incumbents were expensive, sluggish, and built on assumptions from a decade ago. Every tool I evaluated either lacked domain specificity or required a 6-figure implementation budget.
## The Turning Point
When LLMs matured enough to handle structured domain output, I stopped evaluating and started building. First as an internal tool. Then as something I couldn't stop sharing with peers in the same vertical. The pattern was consistent: domain experts wanted AI that understood their language—not AI that had to be taught their language every session.
## After 8 months
The MVP went live in week 3. The first paying customer signed in month 2. By month 6, I had processed over 12,000 domain-specific requests without a single hallucination flag in production. The system wasn't impressive because it used AI. It was impressive because it applied AI precisely where domain knowledge made the difference.
## The insight that never left me
Vertical AI isn't about adding a chatbot wrapper. It's about encoding the decision logic, the terminology, and the edge-case handling that only insiders know. That encoding is what we built. That's what we ship.